Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for market research.

Why Web Analytics Are Important

There’s an old business adage that whatever is worth doing is worth measuring. Website analytics provide insights and data that can be used to create a better user experience for website visitors. Understanding customer behavior is also key to optimizing a website for key conversion metrics. For example, web analytics will show you the most popular pages on your website, and the most popular paths to purchase. With website analytics, you can also accurately track the effectiveness of your online marketing campaigns to help inform future efforts.

SEARCH ENGINE OPTIMIZATION FAQS

Can YOU MANGE ALL SEO SERVICES?

Yes. Our Social media marketing team will surely manage all your accounts in various social media channels. As a renowned Social Media Marketing company in Bangalore, we ensure that each of your accounts are updated regularly to get a good response from the target audience. We follow a strategic approach to handle various social media accounts based on the target audience.

I have a small business. Will SEO benefit my business?

Yes. For startups, medium or small scale businesses, Social media marketing is the best and effective option if implemented perfectly on various social media platforms. You can promote your small business through many popular social media channels which include Facebook, Linkedin, Twitter, Instagram and Pinterest. It is necessary to regularly communicate with your followers in these pages, in order to attain the best possible results.

Which gives the best results- search engine marketing or Social media marketing?

Both SMM and SEM are focused to get more visibility in the search engines. Social Media Marketing deals with various marketing websites on the social media platforms whereas Search Engine Marketing includes methods which can get more search engine traffic through PPC advertising, etc. Organic SMM is the perfect solution for long term results.marketing, etc.

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