App acquisition is the process of acquiring a new user. In App acquisition videos it is easy to narrate the story by the brand to its audience and then have CTA at the relevant places in the Video. This helps the brand to target the user when he is most inclined and prevent the fall-offs. The App acquisition can be done both for android and Ios through App acquisition videos.
Since the video has higher engagement the conversions are also high thus reducing your CACs.
Videostori provides a medium wherein performance managers can do their app acquisition campaigns through the Interactive Videos. The businesses have to prepare a video on what their app is and the problem it will solve for the viewer and then at relevant positions a hotspot can be used to help viewers directly download the video after clicking on those hotspots. This will help take away the memory issues and prevent unnecessary fall-offs thus leading to better engagement and conversions
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