Email marketing

 In email marketing, a company sends commercial messages, newsletters, and other kinds of content to their prospective clients and existing ones through email. Every email a company sends to its potential or current customers falls under email marketing. Email marketing may involve advertisements, solicitation of donations or sales or business requests. 

Your email subject lines are vital for your email marketing campaign’s success as they determine whether a person will open the email or not. Commonly, marketers keep their email subject lines within 50 characters however it’s not a hard-fast rule. 

Best email subject lines are concise, explicit, and convincing. They set a desire in advance and let the email’s content do the rest. 

Customers open emails they connect with and those, which sound relevant. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most.

Whenever you shoot an email ask yourself, “Does the email content, especially the subject line matter to my customer?”

Customers instantly connect to emails, which are personalized and when the call to action is relevant. Also, if you create an urgency they do read and respond as well.

Focus on the value you create for the customer and the benefits you are offering.

Buying an email list is strictly a no-no! As these email ids are not verified and not all are interested in your brand. The email list is of no use if your subscribers do not open your emails. If subscribers aren’t actively engaging with your emails or aren’t interested, your email campaigning efforts are redundant.

There are various ways in which you can grow your own opt-in email list. You have to ask for email ids from customers when they visit your website and in return provide them with some deliverable like e-book, whitepaper, etc.

A pop-up window asking them to share their email ids should help build a list of subscribers. You can have a sidebar that will ask your blog visitors to sign in and share their email ids. Ask for their permission to send emails and promotional items.

Use catchy images, call to actions and animated gifs that attract attention. Don’t use too many font types, font colors, and font sizes. Let the line spacing be enough. This gives good readability. Depending on the context of your emails its great to use bold colors.

Don’t forget to make your email template responsive, so that it looks good across all devices.