social media marketing

There are currently 3.5 billion social media users, or about 45% of the population, according to Oberlo, and social media usage around the world is only going to increase. The simplicity in communication between users and businesses means there are more sales taking place through social media outlets and online.

Social media marketing can help your business reach a larger audience faster than other marketing strategies, like television advertisements and billboards. Social media offers endless possibilities to help your business.

Active social media accounts using paid ads, organic posts, or blog promotion will help increase brand awareness and reach for your business.

Posting on social media is what keeps you connected to current brand supporters and expands reach to new and potential customers. Your content should be relevant to your brand.

For example, if you sell craft supplies, it would be more relevant to post about a new sewing machine than it would be to post about a vacuum cleaner. Obvious right?

However, you want to avoid posting too much promotional content. Encourage your followers and supporters to interact with your social media channels by asking questions, sharing photos, or simply asking what content they want to see from your brand.

Use your channel as a way to be a resource for your clients in there time of need. The rule of thumb is usually somewhere like 70/30 – 70% other people’s content and 30% your own. Your channel should be the go-to resource for help, facts, tips, articles, you name it, in your industry.

Customers open emails they connect with and those, which sound relevant. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most.

Whenever you shoot an email ask yourself, “Does the email content, especially the subject line matter to my customer?”

Customers instantly connect to emails, which are personalized and when the call to action is relevant. Also, if you create an urgency they do read and respond as well.

Focus on the value you create for the customer and the benefits you are offering.

Organic and paid social media both have their place in a marketing campaign. Anything that happens on social media without paid promotion is organic. Posts, shares, comments, likes, or messages are easy ways to track your organic social media efforts.

Paid social media is influenced by advertising dollars spent. If a social media post says “Sponsored”, this means any reaction to it is considered a paid reaction. Paid social media includes boosted posts, ads optimized for clicks, lead generation forms, and video ads.

A successful social media marketing strategy is one that utilizes both organic and paid social media. A mix of both organic and paid ensures a larger reach and following.