A chatbot is a program which simulates and processes written human conversation. It allows users to interact with their mobile phones/laptops and it appears as if he is communicating with a real person. It can be a simple program that answers a simple query with a single response or they can be a sophisticated program which can learn and evolve as they collect and process the information thus increasing personalization.
The advantage of chatbot is:
- They allow businesses to converse with their customers without incurring the cost of a human representative.
- They increase the operational efficiency of the business
- They can be help the business to scale easily while at the same time be personalized and proactive
- The business can interact with unlimited number of clients
Chatbots are used for a variety of cases and a variety of industries, It can be used for resolution of customer complaints, ordering of products/services, answering customer queries, providing information etc.
Whatsapp service with a chatbot is the most effective way of reaching out to the customers proactively.
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