Personalized Videos

A personalized Video is one which is created considering a specific user in the mind. It is customized specifically for a user keeping his requirements in mind. The personalized video also has a tailored message for the viewer. Personalized Videos help you connect with your viewers at a deeper level by treating each viewer as an individual. The benefits of a personalized Videos are:

1) The Viewer will most likely watch the full video and brand will be able to communicate their story

2)  It breaks through the clutter

3) The engagement and conversion is higher

4) The Click Through Rates are higher

5)  The brand builds greater relationship with the individual

6)Increases customer loyalty and retention

By Personalization we do not mean his name only. It should have something which relates with the viewer. For example a personalized video can be sent based on the product usage, basis his requirements or his preferences. Such Videos are likely to resonate with the customers resulting in the positive brand association.