Performance Marketing

Marketing has consistently evolved with time. There are age-old methods of advertising such as print. Now TV and Radio have also been there for some time. With the role of technology increasing in every facet of our life marketing is also facing a change. Digital Marketing has become one of the important and fastest growing mediums for marketing. Performance marketing is a part of Digital Marketing. Performance marketing means that advertisers will now pay only if a specific action such as purchase, click or download has happened. Though performance marketing is new, it’s rising in prominence because it provides immediate results for the brands. The reasons for its prominence is:

a) Accountability: In Digital marketing when the brand pays on impressions it doesn’t get to know on the ROI of its campaigns but in case of Performance marketing a brand can have a fixed target for any action by the user. This helps increase the accountability of the Ad spends
b) Performance marketing helps you target specific audiences
c) Performance marketing helps you scale the business with the brand knowing about its Ad spends in advance.
d) Performance marketing is helpful for both small and large businesses

Performance Marketing has different types of campaigns such as Acquisition Campaigns, Engagement Campaigns and Conversion Campaigns. Brands can pick up specific campaigns as per their requirements.