Customer Survey Videos also called Video surveys or Customer Video Research are an easy way to reach out to customers at scale. Customers now are very comfortable with Videos and Digital Media. They share their preferences and opinions daily. So these surveys are a natural extension to ask them different questions to help get to understand their thinking and decision-making.

These surveys allow brands to gather actionable insights. The brands can also ask their users to share their feedback via Video. These surveys help brands to directly speak to their customers and hear the responses from them. These surveys can have qualitative and quantitative type questions, close ended and open ended questions and any variation a brand desires.

 

The advantage of Customer Survey Videos is that the brand gets the data real time. Since the data is real time its computation is fast and time is not wasted in getting the insights and a corrective action can be taken real fast. A brand can base the data to make changes to their campaigns, communications or products/services.

These surveys do not require moderators and travelling. Hence a lot of cost is saved for the brands. Also for the respondents they can easily and truthfully respond without getting awayed by the surveyor. The biases are removed from such surveys. The respondents can express themselves at their convenient time.

Customer survey videos are going to soon change the way the research industry works.

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